20 Best Selling T-Shirt Colors on Etsy

20 Best Selling T-Shirt Colors on Etsy

Running an Etsy custom apparel biz, you're probably no stranger to the million-dollar question: "What's the hottest t-shirt color?" Customers are often at a crossroads about picking the perfect hue—one that's stylish, occasion-appropriate, and practical to boot.

To make your job a tad easier, we dove into the Bella Canvas 3001 t-shirt collection, analyzing the crowd-pleasers based on sales data from a diverse palette of personal tastes. 

Here's the lowdown on the top t-shirt colors to simplify your customers' decision-making process. Mockups are available for all the colors in this article, all you have to do is click the image or links below.


Essential Classics

Some t-shirt colors are like that best friend who never lets you down. Timeless and forever in vogue, here's a shoutout to the classics that keep the registers ringing.

1. Black:

The quintessential black tee is a wardrobe powerhouse. From casual to formal, it transitions smoother than a chameleon, amplifying any print with its light-absorbing superpower, making every detail pop—especially in stark black and white.

 

2. White:

The epitome of simplicity, the white tee has evolved from a fashion underdog to a versatile staple. It's the ultimate team player, pairing flawlessly with any color under the sun.

 

3. Black Heather:

Wondering about the buzz around black heather? It's all in the subtle charm of its heathered texture, blending 52% cotton and 48% polyester for that perfect mix of comfort and durability.

 

4. Dark Gray Heather:

Imagine a color that's practically tailor-made for showcasing designs. Dark gray heather is that color. It's the neutral hero that supports your design's shine while hiding the occasional wear and tear like a pro.


Trendsetting Shades

Staying ahead of the curve is crucial, and knowing the trendiest colors can give your t-shirt sales a nice boost! All of these trendy colors are available in our Bella Canvas 3001 Bundles. Here's what's trending:

From calming pastels to bold royal tones, blue remains a universal favorite, offering versatility and a vibe of tranquility.

 

5. Navy:

A solid choice for practicality and style, navy hides wear while making any logo stand out.


6. Heather Midnight Navy:

This isn't just any navy—it's got a heather twist that adds a dash of intrigue to the classic blue.



7. True Royal:

A vibrant tribute to royal elegance, this blue is all about making a regal statement.

 

8. Light Blue:

Soft and soothing, light blue is perfect for designs that aim to be easy on the eyes.

 

Other Favorites

Exploring beyond the basics, here are some colors that add a fresh twist to the classics:

Off White: From cream to ivory, these subtle variations on white are perfect for those looking for a gentle departure from the traditional.

9. Soft Cream:

Imagine a t-shirt that offers a soft backdrop, enhancing the visibility of your prints. That's soft cream for you.

 

10. Heather Dust:

For designs in cooler tones, heather dust provides a unique canvas that complements without overpowering.

 

Let's talk about gray, the unsung hero rising in popularity for its versatility and understated elegance.

11. Athletic Heather:

Perfect for sports and active wear, this color plays well with vibrant designs and hides sweat like a champ.

 

12. Asphalt:

Think of asphalt as the edgy relative of black—modern, sleek, and great for any style.

 

13. Ash:

Light and versatile, ash provides a subtle canvas that makes your designs truly stand out.

 

Tapping into nature's palette, green shades are gaining ground for their fresh and vibrant appeal.

14. Forest Green:

Deep and rich, it's perfect for eco-themed or outdoor designs.

15. Heather Deep Teal:

A blend of blue and green that's both calming and captivating, this shade has a way of soothing the eyes while making any design pop. It's a versatile favorite, perfect for adding depth and dimension to your printed tees.

 

16. Kelly Green:

Now here's a color that’s bursting with life! Kelly green is bright and bold, packed with energy and just the right amount of pizzazz. It’s inspired by the lush landscapes of Ireland and is perfect for lively designs that aim to stand out in a crowd.

 

17. Pink:

Sweet and versatile, pink is the go-to for designs that convey love, creativity, or just a touch of whimsy. It’s a playful choice that can swing from charmingly subtle to boldly expressive, making it a fantastic canvas for your creative ideas.

 

18. Team Purple:

If you’re looking to add a touch of elegance and luxury to your line, purple is your color. Rich and regal, it’s often associated with nobility and offers a striking backdrop for a variety of design aesthetics.

 

19. Yellow:

Brighten up your collection with yellow, the epitome of cheerfulness and warmth. This sunny shade is perfect for designs that aim to uplift and energize, offering a light and versatile base for everything from casual graphics to more formal logos.

 

20. Orange:

Capture the nostalgia of the '90s with vibrant orange. This color is all about fun and energy, perfect for designs that resonate with dynamic personalities and style that stands out.


And there you have it! Armed with this color knowledge, you can guide your customers through the rainbow, helping them select the perfect shades for their custom apparel needs. Let the colors you choose not only meet the trend but also reflect the spirit of your designs. After all, in the world of print-on-demand, the right color can make or break your product!

Back to blog